Nikki Reagan holds a sampling of the 85 varieties of specialty cupcakes baked during different seasons at Sweet Shoppe of the South, opened last month on South Main Street. Reagan and business partner Susan Catron have run the original location of their gourmet bakery in Blue Ridge the last five years. In 2012, the two Fannin County residents were declared the winners in a season of the Food Network’s competitive baking series Cupcake Wars. “We have such a following from Ellijay and our Blue Ridge store, when the opportunity opened up to start a new location we decided to take it,” said Reagan. The Ellijay store was not the only Sweet Shoppe to open in the area during May. Another location opened in McCaysville the same month.